Phase 1: Digital product launch 0→ 1
From 100 to 1,100+ leads/month; checkout automated end-to-end
After mapping user intent across SEO, paid, and organic channels, I redesigned the discovery-to-purchase journey—improving trust, clarity, and conversion across all touchpoints, with AI accelerating early research and exploration.
View live
Virtual Office by
myHQ is India’s largest tech-enabled flexible workspace platform. One of its key offerings, Virtual Office, enables businesses to use a compliant professional address for GST and company registration—without the cost of a physical office—making it ideal for early-stage startups and online sellers.
The product originally existed as a manual, ops-heavy Shopify flow with no structured digital funnel, limiting scalability and creating heavy dependence on sales and operations.
This project transformed that fragmented experience into a structured, self-serve digital journey—allowing users to discover locations, understand compliance, and complete purchases with clarity and confidence in minutes.
My Role
Product Design · Visual Design · Competitive research · Data driven insights · Prototyping · A/B testing
Timeline
12 weeks (MVP for 0->1 flow)
Interface
Website (Desktop) & Mobile flows
Pod
1 Product manger, 1 Product designer, 2 Engineers
Overall Impact
*As of November 2025
100->1,100+
Organic leads/month
18–20% ↑
Conversion improvement
30% ↓
Dependency on sales
10% ↑
Automated payments
SEO pages
Ranked top 3 in multiple cities
Understanding the problem
Stakeholder interviews 👥
Conducted structured interviews with sales and ops teams to understand pain points. Used AI summarizers to synthesize insights quickly.
"GST & MCA compliance doubts are repetitive"
“Every deal needs hand-holding at multiple fronts”
"Difficult to collate all users data, queries & follow-ups"
“Post-payment confusion creates repeat follow-ups and escalations”
Support query analysis (~200) 💬
Reviewed recurring user and ops queries using ChatGPT & Perplexity to identify patterns and breakdowns in the journey.
“What all documents will be provided?”
“What documents are required after payment?”
“How long does activation actually take?”
“What happens if my KYC is rejected?”
“Why is pricing different across locations?”
Workflow mapping 🔄
Journey mapping from lead capture → payment to expose friction points and handoff failures.
Payments were coordinated via calls, leading to errors
Payment confirmations required manual verification
Users had no visibility after payment completion
Ops relied on WhatsApp & email to move users forward
Funnel audit 🔍
Evaluated existing landing pages, listings, and flows to identify gaps in intent alignment, trust, and messaging.
Landing pages didn’t match high-intent search queries.
Listings looked transactional, not compliance-driven.
Missing trust signals in the journey.
CTAs focused on “contact” instead of confident self-serve purchase.
Challenges & solutions
Discovery wasn't working
Generic Shopify layout
No meaningful filters
Weak trust cues
Zero SEO structure
Enable high-intent discovery
SEO-aligned funnels
City-specific landing pages
Structured listings
Intent-driven dynamic filters
User didn't feel confident
Compliance unclear
Partner credibility missing
No self-serve purchase path
Poor decision support
Improve evaluation clarity
Transparent pricing
Trust cues for evaluation
Convey compliance readiness
Clear onboarding guidelines
Sales carried entire funnel
Manual handling (payments, support, onboarding)
No tools for users or ops
Repetitive queries from users
Guided self-serve purchase flow
Plan cards for quick checkout
Coupons & Razorpay checkout
Clarity on repeat queries
Progress indicators
Product visuals
Old listing & details page visuals
Pagination is not clear/visible
'Sale' tag looks hanging
Listing cards
Inconsistent card heights & image proportions
Low contrast & weak visual hierarchy
Sorting dropdown placement feels detached
No strong filtering options for discovery
Weak search
Large white space & unbalanced layout
Key actions lack clarity: “Buy it now” is vague
Review section lacks visual hierarchy
No guided explanation of packages/tenure
Image layout is not appealing
Redesigned Listing : 100 -> 1,100 leads per month 🏆
View live
Clear pricing & compliance details at listing level
Clear tags & value propositions
Trust cues placed early in the journey
SEO-friendly content for high-intent queries
Intent-driven, dynamic filters
Redesigned detail page : 18-20% conversion 📈
View live
Decision highlights surfaced early
Subtle guidance using micro-interactions
Visual-first layout to build confidence
Sticky pricing card for quick conversion
Introduced fast & secure checkout : 10% automated payments 🎯
Step-by-step checkout progress indicator
Minimal data capture with clear intent
Inline reassurance before payment
Multiple payment options with trusted gateway
Post payment success screen : 30% lower dependency on sales rep 🥇
Clear “What happens next?” guidance
Action-oriented CTA to continue onboarding
Success screen into an activation checkpoint.
Reduced dependency on sales teams
User testimonials: SEO ranking shifted to top 3 in multiple cities 🔥
View live
Product-specific testimonials for relevance
Structured ratings across key service dimensions
Social proof positioned as decision support
A/B Testing & Iteration
To improve funnel performance, I ran multiple A/B tests across landing, listing, and detail pages.
Key areas tested included:
CTA placement
Heading & copy hierarchy
Trust element positioning
Pricing card layouts
What we learned
Trust elements placed above the fold significantly increased conversions
CTA placed after testimonials increased CTR
Adding progress indicators reduced hesitation and drop-offs
These insights directly shaped the final IA, visual hierarchy, and narrative flow across the new Virtual Office funnel — ensuring the experience aligned with user expectations and reduced cognitive friction.
“From scattered touch-points to one unified experience.”
View live
Thank you!
Part 2: Designed the post-purchase onboarding system for Virtual Office
Scaled onboarding for 50,000+ users across 48+ cities
Service design
UX Journey
B2B2C
View part 2
